A Few Good Reasons to Kill Mercury
As a counterpoint to Inside Line's excellent The Art of Mercury photo essay I'd like to point out a few reasons Mercury should have been killed long ago and how they've never really had their act together since the 1970s. Starting with the most unattractive sports car ever - the 1990 Mercury Capri. An American Miata? Not really, the Australian built Capri's front wheel drive and sedan like styling meant Capri shoppers ran to the local Mazda dealer as soon as they got a whiff of this disaster. But there was trouble long before in the form of the Merkur brand, a German built Ford or Mercury depending on how you look at it. How do you say ugly in German? I think it might be Merkur Scorpio. Hey Germany, please stick to building harsh riding $50,000 compact sedans and starting wars - you rock at both. The 1986 Mercury Cougar was the only car that made the Chevy Celebrity look sexy. Congrats on that one! Maybe it was the 1980s that really killed Mercury and they've been ...