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Honda Moves Forward

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  This is a new Honda hybrid sedan prototype. Honda will have 15 new hybrids by 2030. Some Honda models may look unchanged for even longer than usual over the next few years. But a bunch of new Honda vehicles are already on the way.  As a result of spending money (lots of money) on developing electric vehicles, many of which Honda has wisely cancelled, the company has posted a net loss for the first time in almost 70 years. This is a testament to just how well-run Honda has been for decades. While Honda is a smaller company than many of its competitors, like Ford, GM, and Toyota, they make very competitive, very engaging, and reliable cars. Something other, bigger manufacturers still have yet to master.   All of this is the real-world impact of misplaced, big-investment, electric car plans, something the market conditions simply do not support. Many electric vehicles were built to comply with unreasonable pending legislation, primarily driven by California. Anytime you're...
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Chevrolet and Nissan Top New Car Loan List

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The Chevrolet Trax is one of 5 Chevy models that top a recent Capital One Auto Navigator list of the most frequently purchased new cars by buyers borrowing money for the purchase. Here's a trend in new car buying – and it's a trend that will continue well into 2026. According to the latest Capital One Auto Navigator data, Chevrolet figures prominently in new car sales for people who are borrowing money for a new car. Capital One is one of the largest automotive lenders and is growing, according to Auto Finance News.   When Capital One customers borrow money to buy a new car, five of the top 10 vehicles are Chevrolet models. The indication is that people are looking for value above all else. Vehicles like the Chevy Trax and Equinox, Nissan Kicks and Sentra, and Kia K4 show that value figures prominently in today's new-car-buying landscape. Familiar Names Nissan has several models that start under $30,000. The Kicks is a small crossover SUV with decent features and extra sty...
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Infiniti Expands with the 2027 QX65

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  The QX65 is a luxury two-row SUV from Infiniti. This is the first of several all-new vehicles from Infiniti - Photo by Brian Moody  Years ago, luxury automaker Infiniti had many compelling vehicles like the FX45, G37,  M30 convertible, M45 , and Q45 so there’s a heritage with the brand that many enthusiasts and buyers remember.  In recent years, the QX80 has been a bright spot in the Infiniti lineup, but others, like the FX, have long since vanished.     That was yesterday. Today, Infiniti says they will have 5 new models within the next five years, one of which is the new 2027 QX65, a luxury performance-oriented 2-row SUV. If you're imagining an FX-type vehicle, you're not alone. While the new QX65 lacks the old FX's rough edges, it does have some of the FX’s important attributes;  it's good-looking, it has an opulent interior, and it has a compelling list of standard and optional features. The Infiniti FX could be had with a V6 or V8 engine. If you...
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Swirl AI and the New Era of Car Sales

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Waiting for AI to solve a car sales problem? Swirl AI is on it.   BYD has been using Swirl AI in the UAE with great success As of June 2025, there are 16,972 new car dealerships in the U.S., according to NADA, the National Automobile Dealers’ Association. From June 2024 to June 2025, those new car dealerships collectively spent $4.8 billion on advertising.   What does all that money get those dealerships and large dealership groups? There’s certainly traffic, but are they buyers? Most industry benchmarks say between 2 percent and 5 percent submit a form or chat with an automated chatbot on a dealership’s website.  I spent years getting high traffic numbers for a third-party website, and with great success. The truth is, they didn’t know how to monetize that audience and would frequently cannibalize their own audiences and client profit with ineffective, poorly planned, and clunky tools. In my experience, the older the third-party site, the less motivated they are to serv...
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