Swirl AI and the New Era of Car Sales
Waiting for AI to solve a car sales problem? Swirl AI is on it. BYD has been using Swirl AI in the UAE with great success As of June 2025, there are 16,972 new car dealerships in the U.S., according to NADA, the National Automobile Dealers’ Association. From June 2024 to June 2025, those new car dealerships collectively spent $4.8 billion on advertising. What does all that money get those dealerships and large dealership groups? There’s certainly traffic, but are they buyers? Most industry benchmarks say between 2 percent and 5 percent submit a form or chat with an automated chatbot on a dealership’s website. I spent years getting high traffic numbers for a third-party website, and with great success. The truth is, they didn’t know how to monetize that audience and would frequently cannibalize their own audiences and client profit with ineffective, poorly planned, and clunky tools. In my experience, the older the third-party site, the less motivated they are to serv...