Super Moody Group

Waiting for AI to solve a car sales problem? Swirl AI is on it.   BYD has been using Swirl AI in the UAE with great success As of June 2025, there are 16,972 new car dealerships in the U.S., according to NADA, the National Automobile Dealers’ Association. From June 2024 to June 2025, those new car dealerships collectively spent $4.8 billion on advertising.   What does all that money get those dealerships and large dealership groups? There’s certainly traffic, but are they buyers? Most industry benchmarks say between 2 percent and 5 percent submit a form or chat with an automated chatbot on a dealership’s website.  I spent years getting high traffic numbers for a third-party website, and with great success. The truth is, they didn’t know how to monetize that audience and would frequently cannibalize their own audiences and client profit with ineffective, poorly planned, and clunky tools. In my experience, the older the third-party site, the less motivated they are to serv...

The new Nissan Rogue Hybrid is a different kind of hybrid. The Rogue is all-new for 2027. With the introduction of the new Nissan Rogue Hybrid e-POWER, the term “Series Hybrid” will be used quite a bit under the banner of e-POWER. Nissan has had this technology overseas for years. It’s a hybrid, but not in the traditional sense. Here’s how it works: A series hybrid uses gasoline and electricity to make power, just like a traditional hybrid. However, the gasoline engine does not drive the wheels. Instead, it works like a generator that creates electricity, which is then stored in a battery. The electric motor or motors pull power from the battery to move the car. In essence, the Rogue hybrid works like an electric car. Sometimes, this setup is referred to as an “Extended Range Electric Vehicle.” Hybrid MPG When driving an e-POWER Rogue, it feels like an electric car. There’s the familiar instant acceleration, the same quiet driving demeanor, and the same regenerative braking.   The ...

Looking for a good hybrid? The Jeep Cherokee is worth a test drive The new Jeep Cherokee is quite good. However, there’s a problem with Jeep, and it isn’t about the vehicles; it’s the fans, the lovers of all things “Jeep,” who don’t love all Jeep things. Jeep is the kind of automaker where people have very strong opinions,  but mostly seem stuck in the past. Nowhere is this more evident than in online comments. Something tells me a lot of negative comments are made by guys on Facebook Marketplace looking for a used Warn winch, not a mom looking for a Kia Sorento competitor.  On the surface, this level of enthusiasm is the exact kind of thing every brand wants. Imagine if a significant portion of the “dining out” public were superfans of Taco Bell. I bet Taco Bell would love it. With Jeep, it’s a mixed blessing, at best. The problem is, all those Jeep superfans seem unable to let the brand grow. It’s good to have fans, but not every new vehicle can be yet another version of the...