Many New Chrysler, Dodge, and Jeep Models by 2030
The 2027 Ram Rumble Bee SRT and its 6.2L supercharged V8 are part of a larger, global plan to help parent company Stellantis capture more market share and save the automotive world from boring people pods.
Stellantis (the parent company of brands like Chrysler, Dodge, Jeep, Ram, and others) has a roadmap that represents a kind of reset for its North American lineup. Globally, the company will focus on Jeep, Ram, Fiat, and Peugeot. FIAT is an obvious choice, as the brand has been like Toyota in terms of reach. In many European and South American markets, FIAT models dominate the automotive landscape.
New Affordable Vehicles
Part of the new Stellantis plan includes new EVs, hybrids, performance trucks, and lower-cost entry vehicles to expand market share and address rising vehicle prices through the end of the decade. Specifically, Stellantis plans to launch nine vehicles priced at less than $40,000 by 2030 in North America, including two under $30,000. Some of those may be produced at the Brampton Assembly Plant, according to Automotive News.
Chrysler will see one of the most significant revitalizations, with three new crossover SUVs planned before 2030. These include the mid-size Chrysler Airflow (expected later in the decade) and two compact models, Arrow and Arrow Cross, both targeted at entry-level buyers.
Notably, Stellantis aims to position Chrysler back into the $25,000–$35,000 segment, with at least two vehicles starting below $30,000, addressing a gap in the U.S. market for affordable new cars – but this is not just an issue for Chrysler, Dodge, or other Stellantis brands. Increasing government-mandated equipment and fuel economy standards have, over the years, conspired to make new car purchases a thing for rich folks only. Increasing costs, union contracts, and tariffs don't help either.
According to Stellantis, "In North America, the Company targets 25% revenue growth...." This will be done by:
- Expanding market coverage by 50%, with 11 all-new vehicles and 35% more volume
- Boosting offerings with seven new products under the $40,000 range and two under $30,000
- Improving cost competitiveness through the Value Creation Program.
The Value Creation Program is a multi-year financial plan that will deliver cost competitiveness and is set to deliver "€6 billion of annual cost reduction by 2028 (versus a 2025 baseline), as well as business-wide revenue growth opportunities, including in commercial performance."
New Flexible Platforms
These vehicles will be built on new modular platforms such as STLA One, launching around 2027, enabling flexible powertrains ranging from internal combustion engines to hybrids and fully electric vehicles. I will bet good money that part of "flexible platforms" will help get the right powertrain to the right customer in the right region. That alone could be a powerful tool to help boost Stellantis' sales and profits around the world.
Side note – the aging Dodge Durango has been experiencing a surge in sales. A recent TikTok earned 15,000 views in just a few days. Clearly, there are customers for the exact type of vehicle Dodge, Jeep, and Ram have in mind.
The Same, but Better
Dodge recently showed a trio of performance trucks. While this alone might not save falling sales, it does show that Dodge (and presumably parent company Stellantis) is leaning into heritage and authenticity. Good news for those who want more than some automated generic pod to shuttle them around.
Collectively, much of this is good news. However, the truly good news is that many Stellantis partners and employees appear genuinely excited about the future of the company. Dealers say they can’t wait for the new affordable Chrysler vehicles, especially if they have a touch of the premium-ish interiors Chrysler has been known for in recent years. If any of this will work, reliability has to be a top priority. Affordability is also a key concern, and it looks like Stellantis is addressing that.
-Brian Moody
Check out plenty of Jeep models for sale on Capital One Auto Navigator

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